I really did admire f(x) up until the point when they released their new album titled "Pink Tape." Some of the songs were catchy, but really, what kind of killed it for me was their title song, called "Rum Pum Pum Pum." Yeah, that's a unnecessarily long name, I mean, if you're going to write "pum" three times, might as well get mathematical like your name and make it "Rum Pum3 (as in Pum times 3)." So as you can see, that title is quite a stupid title, and I'm not sure if SM (their company) wanted people to die of boredom while checking the music video out.
Speaking of SM and boredom, f(x) released yet another BORING mv. SM is already well-known (not to mention, despised) for their signature dance-in-a-box music videos. At least groups like APink and 2PM have some kind of storyline to their songs... whereas f(x) basically did an entire dance routine in a flashy orange cube. Might as well rename your song title yet again to "Rum Pum Pum Pum in a Box." And that's only the beginning...
If the music video wasn't enough, let's talk about the song. Please, I know I'm venting my disappointed feelings into this pointless blog post, but it does paraphrase the truth. The song was, I suppose, meant to be a techno bass kind of tune, and it did ring of unique queerness, something I have to give f(x) for pulling off... kind of. Seriously though, the song was a bit awkward... Amber's rap was funnily squished in, and Sulli was more visual than vocals as she normally is. The kinda half rap by Sulli was done mediocrely and the only interesting thing in the music video was the glass panels. But I mean, it was as boring as a dance-in-a-box could get...
Overall? It was..... not that great AT ALL. Formerly, and still kind of, an f(x) fangirl, I have to say, they really disappointed me this time. Hope their next comeback will make up for this fallback, though I have to say, I don't have the highest expectations for that. After all, we all know SM is great at brainstorming boxes.
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